Yes, I Play My Favorites!

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Helping Athletes Transition from Sport to Life


Cletus Coffey is a former professional and world champion athlete. After a long struggle with his own transition into life after sports, he launched a business to help former athletes transform their lives from struggle and mediocrity to fulfillment in all areas of their life. Through his Recovering Athlete training courses, membership program and mastermind groups, Cletus has created a community of former athletes who have a desire to create a greater impact in life than they ever did in sports. 

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10/10/10 Resource Guide (mentioned in Webinar 001)

Here are 30 resources that are good for coaches to be aware of. 


  1. Win the Day, Dr. Jerry Lynch
  2. Every Moment Matters, John O’Sullivan
  3. Legacy, James Kerr
  4. The Four Agreements, Don Miguel Ruiz
  5. The Power of Positive Leadership, Jon Gordon
  6. The Captain Class, Sam Walker
  7. The Culture Code, Daniel Coyle
  8. Teaching to Change Lives, Dr. Howard Hendricks
  9. Range, David Epstein
  10. Season of Life, Jeffrey Marx


  1. Teach girls bravery, not perfection Reshma Saujani 
  2. Why winning doesn't always equal success, Valorie Kondos Field 
  3. How great leaders inspire action, Simon Sinek 
  4. What you should know about vaping and e-cigarettes, Suchitra Krishnan-Sarin
  5. The difference between winning and succeeding, John Wooden 
  6. The power of vulnerability, Brené Brown 
  7. Success is a continuous journey, Richard St. John 
  8. Gaming to re-engage boys in learning Ali Carr-Chellman 
  9. Everyday leadership, Drew Dudley 
  10. Bring on the learning...
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my senior athlete wants to quit

You pour into an athlete for years, and then in their last year, they want to quit… 

If you coach long enough, this will happen to you. What do you do? I made a short video about it here. It was inspired by a conversation I had this morning with a collegiate college coach about a player on her team that is struggling to be "all in" for her senior year. Click here to check it out.

In a nutshell, I told her to give the athlete two options: No, or hell yes. Let me explain…

The first option is just to let it play out. Eventually, the athlete will quit, or there will be some dramatic exit from the team. That means all the effort, energy, resources, and love you gave that player goes down the tubes, and the story that athlete will replay in her mind the rest of her life is that her coach was an ass, so she quit.

The second option is to model adult behavior and give her a choice. As coaches, we are models of adulthood for our athletes, so how we handle situations are...

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Book List: 2019 for Coaches and Athletes


  • Every Moment Matters: How the World's Best Coaches Inspire Their Athletes and Build Championship Teams by John O'Sullivan
  • Win the Day: The Ultimate Coach’s Guide to Build and Sustain a Championship Culture by Jerry Lynch
  • Coaching Better Every Season: A year-round system for athlete development and program success by Wade Gilbert
  • 59 Lessons: Working with the World’s Greatest Coaches, Athletes and Special Forces by Fergus Connolly
  • He's Not Lazy: Empowering Your Son to Believe In Himself by Dr. Adam Price
  • The Alter Ego Effect: The Power of Secret Identities to Transform Your Life by Todd Herman
  • Calling Up: Discovering Your Journey to Transformational Leadership by J.P. Nerbun
  • The Constraints-Led Approach: Principles for Sports Coaching and Practice Design by Ian...
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002 level up your communication


  1. Take off your glasses. 
  2. Take note of the sun. 
  3. Take a knee. 
  4. Take a breath. 
  5. Take two minutes or less.

Listen on iTunes | Spotify  |  Stitcher  |  YouTube

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001 meaning is up to you

"If circumstances had the power to bless or harm, they would bless and harm all men (and women) alike, but the fact that the same circumstances will be alike good and bad to different souls proves that the good or bad is not in the circumstance, but only in the mind of him (or her) that encounters it.”
James Allen, The Path To Prosperity (1901)

Listen on iTunes | Spotify  |  Stitcher  |  YouTube

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Starve the Anxiety: A Breathing Technique to Reduce Anxiety

“I’m super nervous coach; what should I do?”
“Does being nervous help you?” I ask.
“No...well, kind of. I just want to perform well.”
“Then you need to starve the anxiety. When you dwell on negative thoughts, when you question yourself and all the work you have put into preparing for this moment, the more you delete the mental focus you need to perform at your best ability.”
“So what should I do?”
Sitting outside a locker room with one of my athletes before the biggest game of her career to this point, we take a few breaths together.
Inhale.   1...2...3...4
Hold.     1...2...3...4
Exhale.  1...2...3...4.
Hold.     1...2...3…4.
We repeat this four times.
When you focus on your breath, you push out any other thought. Think of it as a mental clearing or a reset.
“Can you feel your heart...
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Welcome to

I asked 200 coaches two questions:

  1. "What are you reading now?"
  2. "What book do you recommend other coaches read"

I compiled a list and I want to give you the list of books they recommended.